40 Vanston Place, London SW6 1AX: Tel 020 7471 1900
93 Hanover Street, Edinburgh EH2 1DJ: Tel 0131 301 5310
Contact: David Guy, Business Director: firstname.lastname@example.org
We’re an independent integrated marketing agency with offices in London, Edinburgh and Nairobi. 180-strong, 21 years old and with annual billings of £25m+.
Our clients profit from our award-winning banking, life company and asset management expertise. We also work in other sectors – which our financial clients tell us keeps our thinking fresh and creatively diverse. We have blue-chip clients across FMCG and retail, telecoms, technology, B2B, automotive, public and charity sectors.
Our goal at BC is to optimise our clients’ marketing outputs; firstly, we create distinctive and ownable brand assets, and then we explore new and improved decision paths for the brand.
We’ve developed a proposition to meet the rise of digital and social channels that are eroding conventional and linear customer decision-making.
Brand Immediacy – thinking and ideas that cut through the clutter to accelerate choice and build the brand. We use scientific tools and methods to identify and unlock immediacy triggers, including: Invent! (our innovation unit), behavioural economics, neuromarketing and the latest real-world research techniques.
Priorities we consider in financial services marketing:
• A greater focus on reputation through transparency and authenticity.
• Seeking to make customers’ lives easier, and creating a useful presence in everyday life.
• Creation of a strong brand proposition with the potential to transcend all marketing outputs.
• Exploring communication channels and a more dynamic tone of voice for brands, in order to build stronger relationships with more connected customers.
EHS 4D Group
6 Briset Street, London, EC1M 5NR
Contact: Tash Whitmey
Tel: 0207 017 1375
EHS 4D Group is an integrated marketing agency that delivers compelling communications for the connected consumer. A unique blend of data, direct and digital expertise, we have the skills, experience and outlook required to meaningfully connect consumers with brands and each other – data-driven insight, a deep understanding of the consumer journey, inspired ideas, and the capability to deliver on any platform.
1 Sekforde Street, London, EC1R 0BE
Contact: Alastair Waldron
Tel: 0207 107 2706
The Investment world is changing fast and change challenges every aspect of business life. It requires fundamental reappraisal of strategies, none more so than marketing. Who is making the investment decisions these days and how do we reach them cost-effectively? What differentiates us from others and how do we make it matter? How do we get noticed and listened to above all the competing clamour? How to make best use of both online and offline channels?
As an agency, our focus at Fundamentals is on the investment market but we bring to it a wealth of marketing experience from other business sectors, where we have seen and worked through significant changes.
We thrive on the challenge of change. We have a way of tackling it which we call Creative Intelligence. Intelligence comes from interrogating and understanding the issues as seen through the eyes of those we are trying to influence. Creativity turns that thinking into compelling creative campaigns that change attitudes and behaviour.
Up for a change?
Ian Giles Marketing Limited
2 West Bank, Dorking, Surrey RH4 3BZ
Contact: Ian Giles
Tel: 07747 800517
Ian Giles Marketing offers a very different proposition to most agencies, namely the ‘Virtual Marketing Director’. Acting as a consultant to your business on a ‘days per month’ basis, Ian Giles Marketing provides a tailored package of advice, project planning and agency management in the key strategic areas of brand, marketing communications and PR. Ian’s 20 years’ experience as a marketing & communications director at listed FTSE companies, SMEs and start-ups makes him the ideal choice as your marketing director when you need one on a part-time or temporary basis. Financial services clients and past employers include First Active, Kensington, Largemortgageloans.com, MarketGuard, Openwork, Mortgage Trust and Purely Mortgages. Ian is a Fellow of the Chartered Institute of Marketing, a Liveryman in the Worshipful Company of Marketors and a Practitioner Member of The Financial Services Forum.
Tea Building, Studio 2.10
56 Shoreditch High Street
London E1 6JJ
Tel: 020 7739 8899
Contact: Kate Shaw, CEO
Who are we? In a nutshell, we are specialists in joined-up financial communications.
By joined-up communications we mean you have a 25-strong team at your disposal – each person with their own expertise in key communications disciplines. So you benefit from a unified approach – strategic communications consultancy, market research, award winning creative and implementation – whether in design, digital, PR and corporate reporting, or all four.
And because you have this broad yet specialist expertise under one roof, projects run more smoothly, budgets stretch further, schedules are kept, and the overall results are much more impressive.
Give us a call and see how our approach to joined-up communications could help your organisation.
81 Whitfield Street, London, W1T 4HG
Tel: 020 7307 9170
Contact: Adam Fairbrother, Business Director
Masius is a team of people who bring brand ideas to specialist markets. By brand idea we don't just mean a tagline. To us, a brand idea is the most compelling expression of a business strategy. It can define what you stand for; it can crystallise a competitive advantage. And it can bring discipline and consistency not just to your communications, but potentially to your whole enterprise.
Because a strong brand idea works across all media, accordingly, so do we. In all media channels from advertising to digital, DM, events, literature and corporate identity definition.
Of course, conventional agencies know all about brand ideas. But they find it hard to get to grips with the ways of specialist markets. On the other hand, specialist financial agencies' single-sector focus makes it hard for them to see this bigger picture.
At masius we specialise in business markets - of all kinds. That's partly because we love the world of business. But mainly because we believe our experience in other sectors makes us more effective in your own. Sure, you'll get sector understanding, but with us you'll get fresher ideas, and a wider awareness: of what'll attract the regulator, as well as the customer. Of what keeps the CEO awake at night. And of the fact that the toughest sell is often the internal one.
The end benefit to you is stronger brand ideas. And we think it's those that build a stronger business.
Elliott House, Elliott Road, Cirencester, Gloucestershire GL7 1YS
Tel: 01285 650 477
Contact: Graeme McKenzie, Managing Director
redtag is a leading financial services communications agency, delivering cutting-edge solutions across the marketing spectrum: from strategic planning to creative and digital execution. We believe experience is essential in understanding our client’s business goals and how to achieve them. The agency has an outstanding record of not only supporting product providers to maximise relationships with the intermediary channel and optimising customer engagement but also increasing retention and customer value by delivering effective customer contact programmes. Our client list includes Royal Bank of Scotland Group, LV=, NFU Mutual, Legal & General, Virgin Money, Deutsche Bank and More TH>N.
Court One, Challenge Road, Ashford, Middlesex, TW15 1AX
Contact: Louise Latter
Tel : 01784 264 328
E-mail : email@example.com
Talisman Financial is an integrated marketing agency specialising in the financial services sector.
We cover the whole range of marketing communications: from consultancy and strategy, advertising and creative to digital marketing to litho and digital printing, fulfilment, storage and distribution.
Our aim is to always make you look good, using our extensive in-house skills and resources to put us, and you, in control of quality, deadlines and budgets.
Call us to find out how we can help you
7 Midford Place, London, W1T 5BG
Tel: 020 7881 3200
Contact: John Rowley, Chief Executive
Our tangible strength is, quite simply, doing great integrated creative work for clients in financial services. Doing outstanding creative work in financial services is hard. It isn’t easy to engage people. The products and services themselves are usually abstract and intangible. Often, the communications are the only tangible things about them (hence the name). Developing strong and distinctive brands isn’t easy. And neither is producing truly integrated communications advertising, direct marketing, collateral, both offline and online. Our proposition is simply that, when it comes to difficult things, the best approach is to bring together a team of talented and determined people who concentrate exclusively and single-mindedly on getting better and better and better at doing them.
78 Cowcross Street, Farringdon, London EC1M 6HE
Tel: 0207 360 7878
Contact: Joanne Parker, Chief Executive
As a specialist, Teamspirit’s sole focus is the creation of the very best in financial and professional services Marketing and Public Relations for our clients. We make brands stand out, get talked about and get results by integrating their unique story into advertising, Public Relations, digital communications, direct marketing and events.