We partner with a limited number of sponsors who are able to work with us in adding value to our members and in so doing, are able to derive a wide range of benefits for their own organisations.
The Forum is unique in that it offers such focused access for a sponsor’s brand to the industry’s key marketing executives. Every time a sponsor engages with our members, they can be certain that they are talking to marketing decision-makers and budget holders.
Sponsorship opportunities are available within a wide spectrum of activities and include:
- Sponsorship of our key events including:
- two, 1-Day Annual Members Conferences held in March and November every year
- 3-Day Mortgage Summit held in St.Paul de Vence in the South of France
- 3-Day Life & Pensions Summit held in St.Paul de Vence in the South of France
- 3-Day Executive Summit held in St. Paul de Vence in the South of France
- annual Awards for Marketing Effectiveness including our Annual Members' Dinner to announce the award winners
- sponsorship of our general events
- sponsorship of a Special Interest Groups
- sponsorship of our Associate Membership events
Annual Members Conferences (March/November)
We hold two, one-day conferences every year for our members (typically in March and November). These conferences address the major issues facing our industry identified through member research. Through a combination of presentations, on-stage interviews, debates and work-shops, some of the best minds in marketing, financial services and academia share their thinking.
Each conference typically attracts between 120 and 150 participants
Sponsorship of these events entitles you to:
- up to five places for your staff
- up to five spaces for your guests
- branding on all conference materials
- branding within the venue
- other promotional opportunities
These Annual Member Conferences provide an excellent opportunity to interact with our members, to understand their issues and to put your brand in front of them in a highly interactive way.
For details on sponsoring this event please e-mail Anthony Thomson, Chief Executive.
3-Day Summits, St. Paul de Vence, France (Mortgages in April, L&P in May, Branding in June and General Insurance in September)
Our 3-Day Summits held in St. Paul de Vence in the South of France provides an opportunity to become really engaged with the key players in the UK financial services market.
Our Summits attracts many of the most senior executives including CEOs, directors of marketing, distribution, operations and strategy.
Sponsorship of this Summit allows you to invite two members of your staff plus up to five senior clients. It provides an opportunity to expose both your senior staff and clients to the very high level thinking, discussion and debate which takes place over the three day period as well as networking with some of the most important people in the UK mortgage industry.
Your branding appears on all literature including the event outputs and you are given access to these outputs.
For details on sponsoring this event please e-mail Anthony Thomson, Chief Executive.
Awards For Marketing Effectiveness
The Financial Services Forum Awards for Marketing Effectiveness are the only awards to focus specifically on effectiveness in financial services.
The Awards grow in stature year on year and attract entries from the UK’s leading financial services providers to the point where they are very highly valued and fought for within the industry.
The sponsor plays an integral part during the Awards submission and judging process and then on the night of the Annual Awards Dinner ensuring maximum exposure to the member base.
There are nine Awards categories for:
- sponsorship
- public relations
- direct marketing
- advertising
- media strategy
- internal marketing
- new product, service or innovation
- integrated campaign
- e-commerce
Additionally, there are two special judges awards for:
- best consumer insight
- marketing learning
The highlight of the Annual Awards is that for Financial Services Marketer of the Year. In previous years this highly prestigious award has been won by:
2004 Mike Tildesley, Marketing Director, More Than
2005 Peter Stringham, General Manager Marketing, HSBC Group
2006 Tim Mack, Marketing Director, National Savings & Investments
For details on sponsoring this event please e-mail Anthony Thomson, Chief Executive..
Annual Members Dinner (November)
This event attracts approximately 400 of the industry’s most senior people to a glittering black-tie dinner held at a leading London venue, the highlight of which is the announcement of the Marketing Effectiveness Award winners.
This is the Forum’s one social event of the year and provides an excellent networking opportunity for our members and the event sponsor.
Part of the event is a speech by a leading industry figure which in the past has included:
2002 General Charles C Krulak, Chairman and CEO, MBNA Bank and former Commandant of the US Marine Corps
2003 Henri de Castries, Group CEO, AXA Group
2004 Fred Kempe, Editor, Wall Street Journal
2005 Mary Jo Jacobi, Senior VP, External Affairs, Shell
2006 Sir Martin Sorrell, CEO, WPP Group
2007 Lord Maurice Saatchi, Executive Chairman, M&C Saatchi
Other aspects of the evening include a Champagne Reception and entertainment from a leading performer.
Opportunities exist to sponsor the entire event, particular aspects of the evening, or just to take a table for the event with which to entertain your clients and staff.
Benefits to sponsorship include:
- branding on all event literature
- branding within the venue
- the opportunity for your staff and guests to mingle and network with Forum members
- tables for your staff and guests
- opportunity to host a table of members
- ability to display promotional materials in the hall.
For details on sponsoring this event please e-mail Anthony Thomson, Chief Executive..
General Events
- every year the Forum runs anything up to 16 general interest events, workshops or seminars relevant to all of our members whatever their specific sector of the financial services industry.
- these events cover subjects including the regulatory environment, recruitment, treating customer’s fairly, customer-centricity, brand strategy, staff engagement in your brand, measuring marketing effectiveness and many other topics.
- organisations can choose to sponsor a single event or the entire calendar of general events over the course of the year.
For details on sponsoring this event please e-mail Anthony Thomson, Chief Executive.
Special Interest Groups
- The Financial Services Forum also operates a number of Special Interest Groups (SIGs)
- by sector, these include; asset management, general insurance, investment and commercial banking, life and pensions, mortgages, private banking and wealth management
- by discipline, these include; corporate communications, direct marketing, e-commerce and regulatory strategy
- each will hold between 4 – 6 events every year and sponsors can become involved in helping to add value to the work of the SIGs
For details on sponsoring this event please e-mail Anthony Thomson, Chief Executive.
Associate Membership
- the introduction of our new Associate Membership (link to AM section) allows sponsors to reach a whole new level of financial services marketers. These members are primarily responsible for the delivery of their organisation’s marketing strategy and report into the Marketing Director. However, most will be significant budget holders in their own right and often be responsible for partner or supplier selection and appointment.
- sponsors can benefit from becoming involved in adding value to the programme of events run for our Associate Members which includes 6 intensive half-day seminars
For details on sponsoring our Associate Membership please contact Anthony Thomson, Chief Executive.
Benefits of Sponsorship
There are a great many benefits to becoming a sponsor partner of the Financial Services Forum. The Forum is the only organisation of it’s kind operating specifically within the financial services marketing arena with the objective of engaging marketers in the quest for more effective marketing solutions.
The Forum is held in high regard by our members because membership is by invitation only to people who can demonstrate their capability and achievement within the industry.
- Sponsors can be sure that they are talking to the people with strategic and decision-making responsibility as well as budgetary control
- Opportunities exist to sponsor a wide range of events from the very general to the industry specific
- Sponsors have the opportunity to engage very actively with members through participation in the events and by networking before and after
- There is no wastage because all of our members are directly involved in the financial services industry
- Sponsorship represents excellent value for money because it is so tightly targeted
- Sponsorship of a specific event or SIG is usually unique to you
- The introduction of Associate Membership provides another level of interaction with financial services marketing professionals
- There is no more effective way of developing your brand presence with the people who really matter in financial services marketing
For details on sponsoring any aspect of the Financial Services Forum, please contact:
Anthony Thomson
Chief Executive
The Financial Services Forum
8a Utopia Village
7 Chalcot Street
London NW1 8LH
Tel : 020 7449 9000
Fax : 020 7449 9009
Email: at@thefsforum.co.uk