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The Forum is a unique space for financial services marketers because its independent, its by invitation only, and it attracts the practitioners that really run or who are responsible for the marketing strategies within their businesses. It provides a space where marketers can discuss their individual marketing and market issues.
Mike Tildesley, Marketing Director, RBS Insurance
The Forum stands for a broad Landscape of marketing. Its not just about marketing communications. It covers areas like product design, brand positioning and the sales effectiveness of marketing campaigns which makes it quite distinctive. It also covers a vast area of channels which is becoming more important in marketing.
Patrick Waldron, Chief Executive, Post Office Financial Services
In my experience the content of the programmes that The Forum provides is of a very high calibre as, indeed I have to say, are the venues that have been used, I have been very impressed; I’ve even been to the top of the BT Tower. However, I think that is very clear to me that what the Forum tries to do is to create time for people to network and, of course, this is a very important element of business success in the modern era and I thoroughly enjoy the time I have with colleagues with other businesses and from other disciplines where I can learn a bit of their experiences.
Robin Bulloch, Chief Executive, Tesco Personal Finance
Coming from a small organisation, like I do, it’s great to be able to tap into that rich vein of knowledge and understanding that there is in the industry.
Alan Gilmour, Marketing Director, Heritable Bank / Landsbanki
Well at one level The Forum works for all financial services marketers in dealing with problems we have to face but at a deeper level the differences between, say, a pensions marketer and someone working in general insurance are quite marked and so the special interest groups allow members of a particular persuasion dealing in a particular area of financial services to get together and deepen their knowledge and understanding in that particular area.
David Dunn, Director, Fidelity Retirement Institute
The Associate Membership level was launched in 2006 and now has over 125 members it is a great forum for marketing managers and leading marketing entrepreneurs across the industry to get together and share ideas it’s also a chance to progress to the next level of membership which is a full member.
Sasha Webster, Vice President, European Marketing, BNY Mellon
It’s probably fair to say that it’s a win-win situation for both parties. Agencies get exposure to a category which they found complex over the years and so they will develop a deeper understanding of the intricacies of that category. Clients will equally be exposed to some real leading edge best practice within marketing communications and that can only be of benefit to them. I suppose the other point worth making is because we are focusing on participation at the board or partner level within organisations and we are capping the membership at a maximum of 100 should elevate the quality of level of debate within this group above the typical new business feeding frenzy one so often encounters.
Neil Scaife, Board Planning Director, EHS Brann
The Financial Services Forum provides a great opportunity to learn more about what is going on in our industry and to have discussion with key strategic thinkers in the marketing arena.
Gail Gibson, Head of Group Brand Development, Standard Life Group
The Financial Services Forum is uniquely tailored to meet the needs of financial services marketers, and to influence and share best practice in the industry.
June Diment, Head of Marketing, Market Services, London Stock Exchange
The Financial Services Forum is truly dedicated to creating focus on the strategic challenges facing financial services companies, and it works hard to create the right platform for discussion amongst senior industry practitioners. It is an industry and marketing thinking body which adds value and insight by the way it brings people together to focus on real issues. A unique organisation.
Martin Smith, Head of Strategy & Corporate Development, National Australia Group
The Financial Services Forum provides a unique opportunity to meet, listen and debate with senior managers in financial services – sharing learning without being worried about confidentiality or competing agendas.
Sue Simpson, Head of Brand, National Savings & Investments
The Financial Services Forum has rapidly established itself as an outstanding Forum for UK financial services marketing professionals. The breadth and quality of its membership provides excellent networking opportunities, and its conferences are amongst the most thought-provoking and challenging I have attended.
Martin Slater, Marketing Director, Standard Life
The Financial Services Forum creates an excellent and effective environment to mix with and learn from cross industry professionals.
Andrew Norton, Halifax Group
There is no doubt that the financial services industry is a better place for the existence of The Financial Services Forum. The Forum carries out an important role, providing a formal and informal route through which financial services providers can meet and exchange ideas.
Jeff Prestridge, Editor, Financial Mail On Sunday