The Financial Services Forum's Awards for Marketing Effectiveness for 2014 are now closed.

The shortlist has been confirmed. The winners will be announced at The Financial Services Forum Annual Members' Dinner on 18 November 2014.

If you would like to receive notification on the launch of the 2015 Awards, please complete the Awards Enquiry Form.

The Awards are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products.

Introduced in 2002 to recognise marketing effectiveness in financial services, their purpose is to:

  • create a better understanding of the role and impact of marketing
  • prove, beyond doubt, that marketing can be effective
  • promote and reward marketing effectiveness.

Our Awards remain the only ones committed to recognising and rewarding marketing effectiveness in financial services.  Size of budget doesn't matter.  Creativity isn't judged.  All activities compete equally - a small direct mail pack has as much chance of winning as a multi execution TV campaign.  It is effectiveness that counts.