Click here to view details of the winning and commended Award entries for 2008.
The Financial Services Forum Awards for Marketing Effectiveness are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products.
The awards were introduced in 2002 to recognise marketing effectiveness in financial services. Their purpose is to:
- create a better understanding of the role and impact of marketing
- prove, beyond doubt, that marketing can be effective
- promote and reward marketing effectiveness.
Our awards remain the only ones committed to recognising and rewarding marketing effectiveness in financial services. Size of budget doesn't matter. Creativity isn't judged. All activities compete equally - a small direct mail pack has as much chance of winning as a multi execution TV campaign. It is effectiveness that counts.
2008 Winners and Commended
Most Effective Sponsorship Campaign
Winner: Nationwide Building Society
Commended: Coutts & Co
Commended: Friends Provident
Commended: NS&I
Most Effective Public Relations Campaign
Winner: IFA Promotion (Lansons Communications)
Commended: Engage Mutual
Commended: LloydsTSB Insurance
Most Effective Direct Marketing Campaign
Winner: National Australia Group
Commended: Bank of Ireland
Commended: LloydsTSB Insurance
Commended: Stroud & Swindon Building Society
Most Effective Digital Activity
Winner: IFA Promotion (Teamspirit)
Commended: Nationwide Building Society
Commended: National Savings & Investments
Most Effective CSR Activity
Winner: Capital One Bank
Commended: Bank of America Card Services
Most Effective Media Strategy
Winner: Lloyds TSB Commercial
Commended: AXA Sun Life Direct entry “Mission Impossible”
Most Effective Internal Marketing
Winner: Volkswagen Financial Services
Commended: HSBC
Commended: National Australia Group
Commended: Norwich Union Healthcare (Teamspirit)
Commended: Standard Chartered
Most Effective New Product, Service or Innovation
Winner: Ibuyeco
Commended: JCB Finance
Commended: NS&I
Commended: Wesleyan Assurance Society (Promodus)
Most Effective Advertising Campaign
Winner: National Savings and Investments
Commended: Direct Line entry (M&C Saatchi)
Commended: Insurance4carhire
Commended: Nationwide Building Society
Commended: Life Trust Insurance
Most Effective Integrated Campaign
Winner: Prudential
Commended: Wave Lending
Commended: Wesleyan Assurance Society (Promodus)
Most Effective Integrated Consumer Campaign
Winner: Churchill Car Insurance
Commended: Britannia Building Society entry by McCann-Erickson Manchester
Commended: Nationwide Building Society for “Price Rewind”
Judges’ Award for Best Consumer Insight
Winner: Nationwide Building Society
Commended: Engage Mutual
Judges’ Award for Best Contribution to Marketing Learning
Winner: Volkswagen Financial Services
Judges’ Award for Marketing Excellence
Winner: IFA Promotion
Agency of the Year
Winner: Lansons Communications
Young Marketer of the Year
Winner: Narinder Singh, Marketing Manager, Wesleyan Assurance Society
Marketer of the Year
Winner: Justin Basini, Vice-president, Head of Brand Marketing, Capital One Bank Europe