Click here to view details of the winning and commended Award entries for 2009.
The Financial Services Forum Awards for Marketing Effectiveness are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products.
The awards were introduced in 2002 to recognise marketing effectiveness in financial services. Their purpose is to:
- create a better understanding of the role and impact of marketing
- prove, beyond doubt, that marketing can be effective
- promote and reward marketing effectiveness.
Our awards remain the only ones committed to recognising and rewarding marketing effectiveness in financial services. Size of budget doesn't matter. Creativity isn't judged. All activities compete equally - a small direct mail pack has as much chance of winning as a multi execution TV campaign. It is effectiveness that counts.
2009 Awards Winners:
Most Effective New Product, Service or Innovation
WINNER: MGM Advantage
COMMENDED: Octopus Investments
COMMENDED: Halifax
COMMENDED: HSBC
Most Effective Public Relations Campaign
WINNER: Santander
COMMENDED: Legal & General Retail Investments
COMMENDED: Skandia
COMMENDED: SVM Asset Management
Most Effective Sponsorship Campaign
WINNER: Barclays
COMMENDED: iShares
COMMENDED: Lloyds TSB
Most Effective Advertising Campaign
WINNER: Lloyds TSB Insurance
COMMENDED: Swiftcover.com
COMMENDED: Prudential
COMMENDED: Barclays Wealth
COMMENDED: AXA
Most Effective Customer Loyalty & Retention
WINNER: MORE TH>N
COMMENDED: Standard Life
COMMENDED: Britannia Building Society
COMMENDED: Barclays
Most Effective Digital Marketing
WINNER: NatWest
COMMENDED: Lloyds Banking Group
COMMENDED: Lloyds TSB Insurance
COMMENDED: Compare the Market
Most Effective Direct Marketing
WINNER: Direct Line for Business
COMMENDED: Zurich
COMMENDED: ASDA
COMMENDED: M&G
COMMENDED: Zurich Connect
Most Effective Integrated B2B Campaign
WINNER: Prudential
COMMENDED: GMAC-RFC
COMMENDED: Legal & General Retail Investments
COMMENDED: First Assist Legal Protection
COMMENDED: Skandia
COMMENDED: Aviva Investors
Most Effective Integrated Consumer Campaign
JOINT WINNER: Britannia Building Society: Building a Fairer Society
JOINT WINNER: Barclays Wealth
COMMENDED: Direct Line
COMMENDED: Britannia Building Society: 2009 Merger Campaign
COMMENDED: Britannia Building Society: Have Your Savings Gone on Holiday?
COMMENDED: NatWest - Student Account
COMMENDED: NatWest - Adapt Account
Most Effective Internal Communications
WINNER: Britannia Building Society
COMMENDED: LV=
Marketing Excellence
WINNER: Britannia Building Society
Best Contribution to Marketing Leaning
WINNER: MORE TH>N
Best Consumer Insight
WINNER: Swiftcover.com
Agency of the Year
WINNER: Tamar
Young Marketer of the Year
WINNER: James Sturrock, Head of Acquisition, Direct Line
Marketer of the Year
WINNER: Peter Deane, Marketing Director, Churchill