To view full details of the winning and commended entries in The Financial Services Forum Awards for Marketing Effectiveness in 2011, please download our "Winners Brochure" (2MB PDF).
Customer Loyalty and Retention
WINNER: The Co-operative Banking Group: Rewarding Customer Loyalty - ISA 2011
COMMENDED: Lloyds Banking Group: Halifax Rewards Programme
COMMENDED: MORE TH>N: MORE 4ME
Digital Marketing
WINNER: Post Office Financial Services: Launch of the Post Office Online Saver
COMMENDED: HSBC Bank International: Expat Explorer
COMMENDED: Lloyds Bank Corporate Markets: An impressive return on investment
COMMENDED: Standard Life Investments: GARS: Shock Absorbers Fitted as Standard
Sponsorship
COMMENDED: Lloyds Banking Group Insurance: Channel 4 Weather Sponsorship
New Product, Service or Innovation
WINNER: Lloyds Banking Group: Halifax ISA Promise
COMMENDED: The Co-operative Banking Group: Younger Driver Insurance: Smarter Thinking for Safer Drivers
COMMENDED: Santander Cards: Understanding Customer Share of Wallet
Public Relations
WINNER: Metro Bank: Not Just Any Bank, This Is Metro Bank
COMMENDED: Post Office Financial Services: Post Office as the Home of Savings
Integrated B2B
WINNER: MetLife: From Zero to Hero - How to Launch a new Provider in a financial crisis
COMMENDED: AXA Insurance - Go Beyond
COMMENDED: Skandia UK - Changing the Way People Invest
Integrated Consumer
WINNER: The Co-operative Banking Group: Winning Hearts and Minds
COMMENDED: Aviva: Family Protection: Breathing new life into Life Cover
COMMENDED: Lloyds Banking Group: LloydsTSB Tax Year End
COMMENDED: MORE TH>N: More Th>n Freeman - enhancing trust to acquire and retain
Advertising
WINNER: The Co-operative Banking Group: Winning Hearts and Minds
COMMENDED: Admiral: Redefining DR for Car Insurance
COMMENDED: Direct Line: A Refreshingly Straightforward Approach to Insurance
COMMENDED: Lloyds Banking Group: LloydsTSB Tax Year End
Direct Marketing
WINNER: Post Office Financial Services: Over 50's Life Cover
COMMENDED: Lloyds Banking Group: Reducing Over Solicitation of DM through Optimisation
COMMENDED: Witan: Jump Children's Savings Plan - I only want a little bit more
Internal Communications
WINNER: The Co-operative Banking Group: Treating Colleagues Like Customers
COMMENDED: BlackRock: BGF World Energy Fund Campaign
COMMENDED: LV=: Driving Business Performance through Integrated Communication
COMMENDED: VISA: Developing effective communications to win over a sceptical audience
Social Media
JOINT WINNER: HSBC Bank International: Expat Explorer
JOINT WINNER: Lloyds Banking Group: LloydsTSB Me
COMMENDED: Aviva: You Are The Big Picture
COMMENDED: Lloyds TSB Insurance: British Weather Photograph Competition
Judges Award for Consumer Insight
WINNER: Skandia UK
Judges Award for Marketing Learning
WINNER: Admiral
Judges Award for Marketing Excellence
JOINT WINNER: The Co-operative Banking Group
JOINT WINNER: Lloyds Banking Group
Agency of the Year
WINNER: AMV BBDO
Young Marketer of the Year
WINNER: Virginia Barnes, Senior Brand Manager, Aviva
Marketer of the Year
WINNER: Amanda Mackenzie, Chief Marketing Officer, Aviva