We will schedule a number of events to present last year's winning case studies, followed by a short workshop to explain why they were successful. A representative from the judging panel will make clear what they seek from award entries and answer any questions. If you are interested in attending one of these events, please e-mail Vahe Vartanian.
You can also view previous winning and commended entries published in Argent, the journal of The Financial Services Forum.
Awards for Marketing Effectiveness - Awards Article
Awards Case Study Examples
Please visit the Knowledge Centre to view additional case studies or e-mail Richard Nolan.
The Financial Services Forum Awards for Marketing Effectiveness 2007
Most Effective Sponsorship Campaign
Winner: Lloyds TSB Insurance
Commended: Co-operative Insurance
Most Effective Public Relations Campaign
Winner: Heritable Bank
Commended:
imarket
Scottish Widows
MORE TH>N
Most Effective Direct Marketing Campaign
Winner: Bluecycle.com
Commended:
National Australia Group
LV=
AXA PPP Healthcare
Most Effective Advertising Campaign
Winner: Swiftcover.com
Commended:
Scottish Widows
Gartmore
Lloyds TSB
Most Effective Media Strategy
Winner: Gartmore
Commended: Scottish Widows
Most Effective Internal Marketing
Commended: Standard Chartered
Most Effective New Product, Service or Innovation
Winner: Edeus
Commended:
JCB Finance
GMAC-RFC
Most Effective Integrated Campaign
Winner: GMAC-RFC
Commended:
Lloyds TSB Corporate Markets
AIG Direct
Jupiter
Scottish Widows
Most Effective E-Commerce Activity
Winner: IFA Promotion
Commended: Morley
Judges’ Award For Best Consumer Insight
Winner: Bluecycle.com
Judges’ Award for Best Contribution to Marketing Learning
Joint winners:
Swiftcover.com
Lloyds TSB Insurance
Financial Services Marketer of the Year
Winner: Nigel Gilbert, Group Marketing Director, Lloyds TSB