Should We Teach Marketers Banking, or Bankers Marketing?
Event type: Forum
SIGs: Human Resources
Location: HSBC, 8 Canada Square, Canary Wharf, London, E14 5HQ
Date: 19 Oct 2010
Time: 08.30 for 09.00 until 11.00
A panel discussion to debate the challenges faced by marketing and comms teams inside investment banks and similar institutions. Responding to the demands of fast-paced bankers and deal-makers, while also setting up a framework for a more strategic contribution to the business, is often a dilemma. Expert insights into the skills, experience and qualities that investment banks are looking for from their heads of marketing. And the difficulties of finding genuinely impressive individuals capable of succeeding in this environment.
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