Customer-Centric Ideas Cannot be Delivered by Company-Centric Processes
Event type: Forum
Sponsored by: Steria
Location: America Square Conference Centre, 1 America Square, 17 Crosswall, London, EC3N 2
Date: 14 Jun 2012
Time: 09.00 - 12.00 noon
Growth can demand new ideas, and new ways of doing things. With key customer insights and creative collaboration, even big companies can innovate quickly. But company-centric processes tend to block creativity. Building and encouraging business creativity from within, piloting propositions via small empowered multidiscipline teams and using new online research techniques to create a dialogue with customers and/or staff, can begin to change the way an organisation collaborates, and uncover new ways to growth.
09.00 for a 09.30 Start - 12.00
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