How Technology is Shaping Consumer Behaviour
Event type: Forum
Sponsored by: Mintel
Location: MWB Monument, 16-18 Monument Street, London EC3R 8AJ
Date: 09 Sep 2010
Time: 08.45 for 09.15 until 13.00
“If I had asked customers what they wanted, they would have said a faster horse", is attributed to Henry Ford as a demonstration that technological innovation drives changes in consumer behaviour, not the other way around. There's often a presumption that younger people are more likely to embrace new technology. New research reveals the extent to which this applies in financial services, and identifies those consumers who are wholeheartedly embracing the new channels and tools offered to them.
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