The Future of B2B Marketing in Financial Services
Event type: Forum
Location: The Financial Times, Number One Southwark Bridge, London, SE1 9HL
Date: 05 Jun 2013
Time: 09.00 - 11.30
A fundamental transformation is taking place within B2B marketing. Both owned and earned media provide new opportunities for B2B brands, and even highly regulated industries like B2B financial services are now using social media and content marketing. At the same time, trade and B2B magazines are transforming into ‘always-on’ providers of news and content created specifically for discreet professional communities, delivered via multiple channels and devices, and complemented by a broad base of marketing services supported with data-driven insights. We will cover insights into the changing marketing mix for B2B financial services brands, and key factors for successful integration.
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