Advanced Online Customer Acquisition
Event type: Forum
SIGs: E Commerce
Location: Yahoo! 125 Shaftesbury Avenue, London, WC2H 8AD
Date: 02 Apr 2009
Performance-driven advertising is maturing - taking consumers through a browsing / research journey to online application and purchase. With measurability being key to evaluating marketing effectiveness, the role of online DR advertising is growing again.
Capital One made a well-publicised decision to take all its customer acquisition activity online. They wouldn't do it if they didn’t already know what works through rigorous data analysis. And yet it also helps to fulfill their sustainability and CSR objectives.
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