How to Build the Business Case for a Social Media Strategy
Event type: Forum
SIGs: E Commerce
Sponsored by: Callcredit Information Group
Location: Yahoo! 125 Shaftesbury Avenue, London, WC2H 8AD
Date: 05 Apr 2011
Time: 09.30 - 12.00
Coming to terms with transparency, and the potential vulnerability of engaging in social media, seems to be inhibiting many financial services brands from getting involved. Senior management are more preoccupied with the threat than the opportunity. How can you measure and prove the value of using social media ? What are the metrics to demonstrate ROI, and what is the best way to build a business case for using social media in financial services, including tips and advice about resourcing and social media policy.
09.30 for 10.00 until 12.00
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