Event details

Marketing Effectiveness Showcase

Event type: Workshop

Location: Schroders Plc, 31 Gresham Street, London, EC2V 7QA

Date: 24 Apr 2012
Time: 09.00 - 12.30

Looking to learn from successful marketing campaigns, we invite winners from The Forum's 2011 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges. Smart metrics and tangible contribution to real business performance is what distinguishes genuine marketing effectiveness. This event is also the curtain-raiser for The Forum's 2012 Award entries, with guidelines on how to complete a successful entry.

Speakers include:
Claire Oldstein, MetLife: From Zero to Hero
Piers Newson-Smith, Post Office Financial Services
Ryan Sales, Landscape: AXA Insurance - Go Beyond
Jonathan Phillips, SFW, More Th>n, More Th>n Freeman
Rob McLeod, Realise: Lloyds Bank Corporate Markets
Patrick Waldron, Post Office Financial Services
Richard Nolan, Operations Director, The Financial Services Forum

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