Opportunities for Niche and Specialty Insurers
Event type: Forum
SIGs: General Insurance
Location: Microsoft, Cardinal Place, 100 Victoria Street, London, SW1E 5JL
Date: 05 Jul 2012
Time: 08.30 - 11.15
Mass market commoditisation in general insurance has produced a never-ending focus on new customer acquisition.
So the opposite view is to build relationships with customers based on their shared interests, and to embed your brand in their world, to become a trusted member of their community using social media, and earn their loyalty over time. We also review specialist insurance segments and a case study of how to grow a whole market with a specialist proposition.
Further information is for Members only. Please either log in or register for more information.
Reserve a place at this event