Do SME Customers Resemble Consumers?
Event type: Forum
SIGs: General Insurance
Location: Towers Watson, 71 High Holborn, London, WC1V 6TP
Date: 09 Oct 2012
Do small business owners mix their domestic and business lives and, if so, will they behave differently now that they have learned to shop around online for their personal lines insurance ? Entrepreneurs have more choices. They can opt for a traditional broker relationship, and effectively pay for advice. They can play the convenience of doing more business with their bank. But brands that can identify with business-owner lifestyles also have the opportunity to engage with them directly. We review the changing distribution landscape for SME insurance.
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