Will Your Social Media Strategy Get You Fired?
Event type: Forum
SIGs: E Commerce
Location: etc. Venues, The Hatton, 51-53 Hatton Garden, London, EC1N 8HN
Date: 27 Nov 2012
Growing regulatory scrutiny, especially as we move towards the new Twin Peaks regime, plus the controls imposed by your own in-house compliance, mean that financial services marketing and comms teams must work harder to introduce an effective social media strategy. We review the six principles of successful social media planning and execution in financial services, and discuss the challenges and obstacles to overcome. The stark legal responsibilities of operating in a social media environment, plus financial services case studies from corporate and wholesale banking markets, bring the subject to life.
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