Fair Value Exchange : A Two-Way Street
Event type: Forum
Sponsored by: Simon Kucher & Partners
Location: Sapient Nitro, Eden House, 8 Spital Square, London, E1 6DU
Date: 09 Feb 2012
Time: 09.00 - 11.30
"Fair Value Exchange" is about balancing customer needs and corporate objectives. Can we excel at customer service, and still earn the right to make a legitimate profit ? Too many financial products focus on price not value and fail to differentiate. Customers do not receive or perceive proper value, and product providers are not optimising their margin. Digital technology offers some solutions for smarter and more targeted proposition development and pricing strategies. Using FVE principles, profitability can be enhanced and key customer needs still satisfied.
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