The "Hands-On" Guide to Successful Customer Engagement
Event type: Forum
Sponsored by: Thunderhead
Location: MWB, 107-111 Fleet Street, London, EC4A 2AB
Date: 23 Feb 2012
What do we mean by customer engagement? For those close to the front line of customer relationships, it’s about creating a strong emotional bond to the point where they become positively disposed to doing more business with you. How do you ‘Surprise and Delight’ your customers? Centralised marketing departments could do well to understand the five practical suggestions for not only reducing customer complaints, but also dramatically improving advocacy and cross-sales. We debate the possibilities with two major UK retail banks.
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