Marketing Automation Unlocks the Holy Grail of B2B Sales and Marketing Alignment
Event type: Forum
SIGs: Direct Marketing
Sponsored by: Indicia
Location: America Square Conference Centre, 1 America Square, 17 Crosswall, London, EC3N 2
Date: 25 Apr 2012
Time: 09.00 - 11.30
A new breed of technology is opening up exciting opportunities for B2B marketers. 'Marketing Automation' captures your prospects’ digital footprint to enable real-time lead scoring and event-triggered communications, empowering B2B marketers to take responsibility for the early stages of the sales pipeline in ways not previously possible. Using MA, Sales and Marketing will work together more efficiently. But the real prize is MA’s ability to measure marketing effectiveness more powerfully than ever before. We debate the potential for MA in B2B and intermediated channels.
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