Do Different Types of Leaders Build Different Types of Brands?
Event type: Forum
Location: MWB, 60 Cannon Street, London, EC4N 6NP
Date: 08 Mar 2012
Time: 09.00 - 11.30
The textbooks say that brand strategies are long-term strategies that should unfold over years, even decades, with high levels of consistency. But the reality is that in people businesses, different styles of leadership have different and crucial influences. How do the preferences and prejudices of the corporate leadership impact on the brand team? And how can the brand team best respond to this crucial upward-delegation challenge?
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