The New Balance of Power
Event type: Forum
Location: America Square Conference Centre, 1 America Square, 17 Crosswall, London, EC3N 2
Date: 05 Sep 2012
Time: 09.00-12.00
As the web evolves along social lines, we see a power shift from businesses who once controlled their brand messages, to their customers who now expect to be invited into the boardroom. We ask what this means for financial services, and debate the opportunities that social media heralds across both B2B and B2C environments. LinkedIn joins us to provide an overview of the social ecosystem, and to share how financial services brands are leveraging its platform to engage high quality audiences and business decision makers.
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