How to Align Staff Behaviour with Corporate Brand Values
Event type: Forum
SIGs: Human Resources
Location: London Venue TBC
Date: 02 Dec 2010
Time: Provisional - 09.30 until 12.30
How do you ensure that your customer experience is focused on ‘outcomes’ and that your people are both intellectually aligned and emotionally engaged to deliver your desired brand promise? The desired customer experience is often determined by the marketing function. But how do you make it happen in practice? When do you hand over responsibility to Operations, Sales or the Branch network, and how do you ensure your brand values are delivered by your people, from boardroom to coalface?
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