Marketing Money Just Got Smarter
Event type: Forum
Location: Yahoo! 125 Shaftesbury Ave, London, WC2H 8AD
Date: 05 Oct 2010
Time: Provisional - 09.00 until 12.00
The savvy consumer now looks online to find the best deals on current accounts, savings, loans, credit cards and even mortgages; the financial sector has to respond by developing more sophisticated means to target them. The power and influence of peer group endorsement has grown rapidly since the explosion of social networking, creating new opportunities to interact with consumers during their decision making process and to encourage informed choices based on more than headline rates. We hear from an emerging money products aggregator and a leading online savings and loan provider.
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