How To Become a Better Marketing Leader
Event type: Forum
Sponsored by: Acxiom & Royal Mail
Location: MWB, 60 Cannon Street, London, EC4N 6NP
Date: 11 May 2010
Time: 09.00 - 12.00
The new Marketing Department must embrace data and business analytical skills, as well as the more traditional creative skills associated with marcoms and brand management. It must be accountable, to demonstrate its contribution to business performance. The new Marketing Director must also be a persuasive collaborator to win support from the Board and other business functions vital to its delivery. And competing effectively in the marketplace also means managing better agency relationships. Three coaching agendas for successful marketing leaders.
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