B2B Marketing Best Practice
Event type: Forum
Location: London Venue TBC
Date: 03 Nov 2010
Time: Provisional - 09.00 until 12.00
A closer look at some of the tools and techniques of B2B marketing, including sponsorship and client entertainment, trade exhibitions and events, webcasting, blogging and other digital thought-leadership initiatives. Too often marketing resource is devoted to activities without an evaluation process to measure ROI, or commissioned as relatively expensive ad hoc events, not integrated or aligned to a marketing strategy, or to what the organisation as a whole is seeking to achieve.
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