The European Challenge: The Inefficiencies of Cross-Border Marketing
Event type: Forum
SIGs: Asset Management
Location: London Venue TBC
Date: 25 Nov 2010
Time: Provisional - 9.00 - 12.00
The cross border business in European asset management is now very mature, but there are still many areas in which firms active in this multi-country marketing can be more efficient across their many sales and marketing distribution activities. Long standing practitioners will debate how they have learned to guard against wasted duplication of effort, and newer players will suggest alternative and more innovative cost saving techniques.
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