The Consumer Purchasing Journey Unravelled
Event type: Forum
SIGs: General Insurance
Location: Towers Watson, Mid City Place, 71 High Holborn, London, WC1V 6EA
Date: 22 Mar 2012
Time: 09.00 - 11.30
Consumers are conducting research online before they buy, using multiple websites for information and advice. Pre-purchase touch points are key for insurance, where there is virtually no post-sale relationship, and opportunities are missed if the pre-sale journey is not understood. We review research into consumer behaviour, and look at the technologies available to enhance the pre-sale experience and manage an increasingly complex journey with multiple touch points.
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