James takes us through what Cubaka really does with the public involving Social Media. He talks about Social Media Monitoring, how companies are 'listening' to the public by monitoring their social media tweets and posts. Kate Franklin then takes us through an example using HM Revenue & Customs, and how they use Social Media Monitoring to their advantage.

Dick Stroud talks more about the physical side to ageing and how so many markets do not think to cater to these issues. He gives us an insight into physical ageing, and shows examples of how little changes in products and service can make a big difference.

Martin Clarkson, Director of Elderberry Associates, believes that "What works for Elderberries, works for all". He shows the statistics for the Baby Boomers in this day and age, and how we should be focusing our marketing more towards that group.

UK life, pensions and investments in a new regulatory environment. Navigating the new presents our take on the latest challenges the industry is facing and our point of view on the best ways to succeed in the post-RDR world. As advisors to this industry sector, we continue to help organisations make sense of this rapidly changing environment and to support firms as they seek to position their businesses for success. We hope the articles in this publication provide some insights for those who are operating in the new regulatory environment.

An extract from a JGFR report shows changes in the highly topical mortgage market since 2002 using FAB data.

The monthly UK Consumer Confidence Barometer (CCB) undertaken by GfK NOP on behalf of the European Commission* shed 1 point to -27 in April. It is 4 points higher on a year ago. Confidence is up in 3 regions, down in 2 regions and unchanged in the Midlands (-26). Confidencerose highest in Wales (up 8 points to -27) and in Scotland (up 6 points to -26). Confidence is also up by 1 point in Northern Ireland to -28. In both the North and South confidence fell, by 4 points to -32 and by 2 points to -24 respectively.

Morris Pentel and Ian Golding discuss the meaning of lifetime value, and how it can be used in your organisation. How every relationship between a customer and an organisation is unique, and what companies can do to increase their customer relationship lifespan.

Content is king, and there is no more powerful or engaging content than video. Brand messages are now less about top-down advertising, and more about content distribution via social media. Alwyn Gosford takes us through a few examples and statistics of online videos including the explosion of YouTube and the opportunities for brands to engage with online communities using video.

Charlie Blackburn takes us through the many ways, and easy to use tools to create video. Discussing what is video, engaging in step by step framework in content production, and what is needed to create marketing revenue.

David Reilly demonstrates Google’s willingness to penalise website’s content which it deemed duplicated or too thin. He speaks about Google’s Panda and Penguin algorithmic updates in 2012, and discusses Barracuda's commitment to reward quality, unique content with higher rankings. He shows the dangers of not evolving, and how developing content strategies maximizes your distribution.