“What’s sad about UK financial services in the last 10-15 years”, declares PATRICK WALDRON, “is that our industry isn’t learning the lessons from its customer scandals.” The Chief Executive of Post Office Financial Services talks to Sarah Perrin about the challenge of customer engagement.

Digital marketing certainly doesn’t sound the death-knell of telephony, argues STUART GRAY. Working together, they provide 'an ideal platform for greater efficiency and message longevity'.

Advertising is no longer simply about advertisements, argues IAN HENDERSON. “But it’s still all about ideas – and that makes it more challenging, exciting and fun to work in than it’s ever been.”