Will the EU Cookie Directive Change the Rules of Online Engagement?
Event type: Forum
Location: Microsoft, Cardinal Place, 100 Victoria Street, London, SW1E 5JL
Date: 31 Jan 2012
Time: 09.00 - 12.00 TBC
Cookies are used to analyse consumer browsing habits. But they can also be useful to consumers. Privacy groups have campaigned for greater regulation, and want to see users asked for consent every time a cookie is presented to them. Such multiple pop-ups would have a very disruptive effect on our browsing experience. The UK has agreed a one-year extension until May 2012 to comply with the EU Directive. But time is running out. What is the latest outlook for a resolution, and what will this mean for digital marketers?
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