The Financial Services Forum produce a number of regular publications. Please search our Knowledge Centre to view extracts from these and other publication.
Argent, the journal of The Financial Services Forum, is designed to help develop the understanding and practice of strategic marketing within the industry.
European Summit White Paper
Following the annual European Executive Summit event, we collate and publish the output from the facilitated workshops and team exercises.
Marketing Effectiveness Research
Published in July 2003, this report summarises the key findings of the research into the marketing practice and effectiveness of banks and building societies, life and pensions providers, and asset management companies.