Emotional Bonds Build Great Brands
Event type: Forum
Location: Sapient Nitro, Eden House 8 Spital Square London, E1 6DU
Date: 21 May 2013
Is it really true that financial services brands are simply too dull to create an emotional bond with their customers? Advances in neuroscience, psychology and behavioural economics might be about to change all that. Examining some key concepts, such as emotional priming, emotional bank account theory and the psychology of influence, we learn how emotionally connective experiences can be designed and implemented. This is more than just soft skills. This is about deliberately designing an emotional customer experience to produce rational business outcomes.
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