Alan Thompson

Alan Thompson Alan is the founding partner of Haystack. He is one of the few communications professionals who have had extensive experience in agency leadership with first hand knowledge of all the disciplines. His career includes: • Advertising: CEO D'Arcy Masius Benton & Bowles, Hong Kong and China • Direct marketing and digital: President of Northern Europe for Wunderman, • Brand Consultancy: Director Enterprise IG, London • Sales Promotion, direct and digital: CEO IMP London (now Arc) Alan has a reputation for being an innovative problem solver and business leader. At IMP he was instrumental in developing one of the first digital departments in the UK. He was the director responsible for behavioural branding at Enterprise IG and was the architect of a fully outsourced marketing department for Texaco UK. Alan has advised a diverse range of clients on how to select and manage agencies including Waitrose, Unilever, Lloyds TSB, Audi and General Healthcare Group.