Andrew Davies

Andrew is a co-founder of idio, a predictive marketing platform that turns content into intelligence for clients such as JP Morgan, Direct Line Insurance, and Unicef, with offices in London and New York. He previously co-founded a digital agency that built high-scale social media analytics systems for clients including O2, ITV and Number 10, and worked for Deloitte Consulting in their TMT division. When not writing in the 3rd person, he has a bias for action, enjoys working with problem-solvers, loves outdoor fun with his young family, and relishes being the underdog.