BB

Barney Bailey

Head of Brand Strategy

AXA UK

Registered Member

Member since: 20 Sep 2017

Communities: Brand Strategy, General

Barney is a brand strategist with over twenty years FTSE 100, global and ‘start-up’ company experience across digital, telecoms, financial and service brands. He currently leads group brand strategy for AXA UK. Previously Barney worked at Telefonica, where he looked after brand expression, communication strategy & integration across all O2 markets. At Barclays, Barney was head of brand for the UK retail bank through the financial crisis, where he played a key role in the launch of milestone propositions to kick-start their digital transformation (Barclays Pingit). Prior to that, he held a number of brand and strategy related roles at General Motors, Cable & Wireless and Royal Mail, where his career started. When his two kids allow, he strums guitars, bounces basketballs and brave motorcycles.