Ben Rhodes

A marketing leader with industry recognised ability to establish, turnaround and grow blue-chip international businesses and brands.
Experienced in leading digital transformation, brand building, advertising and performance marketing, Ben has proven expertise across all major marketing disciplines from insight generation and proposition development, digital, pricing, brand strategy, and delivering growth through marketing communications activity (advertising, digital and PR).
Ben is responsible for all marketing and brand activity at Royal Mail and is currently focused on transforming the digital estate, brand strategy and deploying a new eCRM program.
Career Highlights:
ISBA: Chairman, Executive Committee
Royal Mail: Ground breaking segmentations, digitsing marketing acquisition, launching our social media presence, transforming the website, and deploying CRM across the business.
MasterCard: VP, Head of Brand Marketing & Sponsorship. Responsible for delivering the award winning Priceless brand advertising and activation campaign for 5 years
McCann Erickson Advertising Ltd: Senior Account Director, Microsoft, Johnson & Johnson, JP Morgan, AMD
Camp Chipperfield Hill Murray: Account Director, MORE THAN