Charlie Dawson

Charlie established The Foundation in 1999 and it has evolved into a consultancy helping clients solve their most difficult growth challenges in ways that are genuinely sustainable by being more effectively customer-led and externally orientated. To achieve this means bringing together skills usually found separately, in particular customer and business understanding. He was inspired by working on a new car company launch that did this by happy accident to great effect. The firm has long relationships with HSBC, Visa, M&S, O2 and the Volkswagen Group, and has completed recent projects for Jaguar Land Rover, Morrisons and eBay.