Hugh Wilson

Hugh is joint Director of the Cranfield Customer Management Forum, a syndicate of leading firms such as BP, Royal London, Bank of Ireland and Deutsche Telekom exploring best practice in the development of customer relationships. His teaching and research span marketing strategy, customer experience management and sustainability marketing. He was voted the School of Management’s Best Lecturer in the 2017 Student-Led Teaching Awards.
Hugh’s books include The Multichannel Challenge (2008) and Marketing Plans, 8th edition (2016, with Malcolm McDonald). He has published over 40 academic papers in Harvard Business Review and Journal of Marketing, among other journals.