Kim Bell

Kim is Brand Director and co-owner of Bdifferent. Kim set up Bdifferent with her business partner Teresa Roux in 2000.

Prior to Bdifferent, Kim worked in senior client and consultancy roles across banking, asset management and insurance.

Bdifferent is now a successful market research and brand strategy business working with clients across the UK, Europe, the US and Asia. Bdifferent deals exclusively with clients in the financial services sector and asset management groups in particular and recently ran a large scale syndicated study, investigating the attitudes of ABC1 millennials to finance and investing.