Louise Fowler

Louise Fowler is a successful business leader with 25 years experience at senior levels in travel and financial services spanning brands from First Direct and the Co-operative Group to British Airways and Barclays.
She launched the British Airways Executive Club, and then the first beds on a plane, which revolutionized business travel and propelled BA to the top of the travel service industry. More recently she led marketing at First Direct including developing digitally enabled propositions. She’s currently Marketing and Consumer Specialist at Davenport Strategy and is supporting clients such as the Post Office to develop their strategic proposition
In 2010 Louise was named Financial Services Forum “Marketer of the year”.