Mark Taylor
Member since: 31 Jul 2015
Branding counsel Mark Taylor pitched to Artemis with ‘The Profit Hunter’ and went on to work on company-wide branding projects with Threadneedle, Gartmore, Resolution/Ignis, AXA Architas and GAM. He advised on branding to the founder and Chairman of Avantia Group insurance, prior to the group’s £57m valuation and investment by ECI. His expertise is in helping companies achieve the levels of self -awareness, provocation, humanity and imagination necessary to define their business & brand differentiation: to bring distance to the competition, closeness to customers & colleagues alike and commercial impact to the bottom line.25 years marketing & branding experience encompasses all forms of creative agency, working on diverse sectors & clients from Unilever washing powders, to distilleries in the Outer Hebrides and rail franchise bids for FirstGroup.Working in Edinburgh & London, he has appeared widely on TV, in press and conference platform and he lectures on MBA and Msc courses at the University of Edinburgh Business School and Falmouth University.He's always delighted to meet for an informal chat.
