Orlando Machado

Global Director of Customer Analytics and Data Science

Aviva

Registered Member

Member since: 23 Feb 2018

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Starting his career in academia, he has spent over 20 years helping organisations get value out of their data…long before ‘data scientist’ was crowned the ‘sexiest job of the 21st century’.
He leads a team of data scientists, statisticians, insight analysts and targeting specialists whose aim is to understand customers better than they understand themselves, learning from vast volumes of data to create relevant and engaging products and experiences.
He is a regular speaker at industry events, and is passionate about the opportunities to use emerging technologies to evolve and transform established industries.