Rachel Aldighieri

Starting out in journalism before crossing into PR, Rachel has helped to drive the DMA’s transformation from an ordinary trade association to a vibrant, facilitatory industry community over the last eight years – widening its relevance and appeal far beyond its traditional heartland and working closely with many of the UK’s biggest and most forward-thinking agencies, brands, suppliers and press to promote a truly customer centric approach to marketing.

She is responsible for leading the DMA’s key industry initiatives – including the flagship annual DMA Awards, the Customer Engagement Campaign, the Campaign for great British copywriting, Responsible marketing and an array of supporting events, workshops and research projects to help marketers put their customer first.

Rachel is passionate about attracting new talent into the marketing industry and believes in the positive contribution and central role that one-to-one marketing can deliver within a modern, creative UK economy.