Digital & Direct Marketing


413

Members

Most active members

Chairperson

Dominic Traynor

Dominic Traynor

Head of Digital

M&G Investments

Abi Mauger

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Powell

Head of Sales, Marketing & Operations

QMetric Group Limited


Adam Sharp

MD & Co-Founder

CleverTouch

Communities: Brand Strategy


Ailsa Bates

Account Director

Editions Financial

Communities: Brand Strategy


Aisha Noor

ais London


alan gilmour

Head of Acquisition and Retention

Police Mutual


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


So remind me, just why are we making this video?

Anyone who says video is going to take over in the world of content is wrong. It already has.

YouTube stars are making millions sharing their thoughts online to millions of viewers (lucky things). ...

Digital & Direct Marketing

1


Digital Transformation in Financial Services Marketing

Digital technology is not only radically changing the behaviour and expectations of consumers, it’s also inspiring and challenging financial service marketers – from their relationships with stake...

Asset Management, Digital & Direct Marketing

1


The State of Play: Content Marketing in 2016 

Content Marketing, the hot new trend of 2014, has established itself in 2015 as best practice engagement marketing – a must have. But where will it go next? Editions Financial have launched their a...

Digital & Direct Marketing

3


What is Digital?

Everyone knows what Digital means – right? And yet everyone’s point of view is definitive (and different). In my opinion, the term Digital has been hijacked and is used incorrectly as a modern day...

Digital & Direct Marketing

1


What Role Should Social Media Play in your Strategy? Event Summary

In March 2015, the Financial Conduct Authority released its guidance on financial promotions in social media, symbolising the bold new age of financial marketers taking wing on LinkedIn, Twitter and a...

Digital & Direct Marketing

0


What Role Should Social Media Play?

Social is a road well-travelled, for some but not for others. And to continue the journey metaphor, has it ended in a single track road or, even worse, a dead end? How is social impacting on your busi...

Digital & Direct Marketing

0


The Sharing Economy: An Insurance Briefing

Online technology has enabled people to share assets, resources, time and skills more efficiently. By helping providers and consumers connect, new technologies help create value, streamline commerce a...

Digital & Direct Marketing, General Insurance

0


Pricing in a Digital World

The last two years have seen banks accelerate the delivery of value through digital solutions, although few pricing approaches have maintained the same pace. The importance of being 'relevant' to cust...

Corporate and Investment Banking, Digital & Direct Marketing, Private Banking and Wealth Management, Retail Banking

0


Where’s the Harmony in Data?

Our recent core-marketing session delved into the future of data in financial services marketing. In particular, we looked at the General Data Protection Regulation.

Intended to strengthen and unif...

Digital & Direct Marketing

0


Web Design Trends for 2017: A Primer for Financial Services

Last month we carried out a research project, to see how ‘on-trend’ corporate website design is throughout the financial services sector.

Each year we’re faced with a glut of promoted trends...

Brand Strategy, Digital & Direct Marketing

0


Mar
21
LDN

Where’s the Harmony in Data Regulation?

This core-marketing session will delve into the future of data in financial services marketing. In particular, we look at the General Data Protection Regulation. Intended to strengthen and unify data ...

Available to: EAP

Digital & Direct Marketing

0


Nov
24
LDN

The Age of Consent

Direct marketing is on the cusp of a golden new age, driven by the algorithms behind programmatic buying.

How will this improve your own marketing campaigns, and how can you stay ahead of consent a...

Available to: EA

Digital & Direct Marketing, General Insurance

0


Oct
18
LDN

FinTech: Disruptor or Business Accelerator?

What are the challenges and opportunities for traditional provider businesses as they grapple with the rip tide by FinTech?

Technological innovation, bright minds and expectant, speculative, ventur...

Available to: EA

Digital & Direct Marketing, Fintech

0


Apr
19
LDN

Digital Content 2.0

Delivering a clear content strategy differentiates the winners and losers in today’s noisy market place. How well do you deliver an Omni-channelled content experience to your clients?

Technology ...

Available to: EA

Digital & Direct Marketing

0


Jan
12
LDN

Robos & Cyborgs – The Rise of The Machines

Robos and cyborgs are the disruptive application of technologies that will fundamentally change retail financial services. As every financial institution bank, advisory firm and platform is developing...

Available to: EA

Digital & Direct Marketing

0


Nov
26

Pensions Direct?

The relaxation in pension rules has created unprecedented interest from consumers. For the first time pensions have become a talking point and ‘interesting’.  The majority of ‘at retirement’ ...

Available to: EA

Digital & Direct Marketing, Life & Pensions

0


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