Digital & Direct Marketing


460

Members

Most active members

Chairperson

Dominic Traynor

Dominic Traynor

Head of Digital Marketing

M&G Investments

Abi Mauger

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth



Adam Roberts

Columbia Threadneedle Investments

Communities: Asset Management


Adam Sharp

MD & Co-Founder

CleverTouch

Communities: Brand Strategy


Ailsa Bates

Account Director

Editions Financial

Communities: Brand Strategy


Aisha Noor

ais London


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


Member Poll: GDPR – A Positive Change

79% of financial marketers consider new data protection regulation as a positive change

In a survey sent to 1,800 members yesterday (22 May 2018), The Financial Services Forum found that most marke...

Digital & Direct Marketing

0


Getting Emotional in Digital Advertising

Why you should focus on the future, but stay creative.

Over the past few years, Programmatic Advertising – that’s digital ads backed by a sprinkling of AI – has shaken up the way brands targe...

Digital & Direct Marketing

1


Every Asset Manager has a Story to Tell. What’s Yours?

Engaging financial advisers and intermediaries with great writing.

The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...

Asset Management, Brand Strategy, Digital & Direct Marketing

1


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


State of Play: Benchmarking Content Marketing

We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...

Corporate Communications, Digital & Direct Marketing

0


The Content Marketing Conundrum

As financial services marketing professionals, we spend a lot of time, energy and resources in producing, curating and deploying content to engage finance decision-makers and influencers. But what do ...

Digital & Direct Marketing

0


Fighting Back with Innovative SEO Strategies

Traditional banking brands are adopting new strategies to regain traffic from organic Google search.  

Whilst price comparison websites have dominated the search results in the retail banking sec...

Digital & Direct Marketing, Retail Banking

0


GDPR: The Silver Lining

John Riley, Senior Engagement Manager at global brand experience consultancy Prophet, offers three opportunities GDPR will offer the financial services industry.

May 25th, 2018 is almost here and n...

Digital & Direct Marketing

0


Facing Customer Data Challenges

What are the key customer data management challenges for financial services marketers?

Financial services marketers face a number of high-level challenges – competition and regulation are increas...

Digital & Direct Marketing

0


Thought Leadership – Lessons from the Leaders

This webinar session looked at some of the key findings from the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firm...

Corporate Communications, Digital & Direct Marketing

0


Are we Experts in Customer Identity?

New customer identity technologies are coming. Customer experience expectations are rising. The regulatory climate is changing. In this time of seismic change online, are UK financial services
keepin...

Digital & Direct Marketing

0


Sep
28
LDN

The Light and Dark of Data. Turning Data Into Experiences

With ever-increasing amounts of PII (Personal Identifiable Information) available to businesses, it is now possible to turn this data into creating individualised financial service customer experience...

Available to: EAP

Digital & Direct Marketing

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Mar
01
LDN

Driving Sales – Lessons from the Leaders

This session will start with a canter through the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firms. We will exam...

Available to: EAPO

Digital & Direct Marketing

0


Feb
08
LDN

Compliance at the Speed of Digital

Please note: this event is now fully booked. You can still register, but will be added to a waiting list. If any places become available we will allocate them on a come first, first served basis.

...

Available to: E

Digital & Direct Marketing

0


Jan
16
LDN

Is GDPR Good or Bad for Business?

It is not difficult to be critical of GDPR if one chooses to do so. Its complexity can be daunting and its effectiveness will be put to the test at every instance. Yet underneath its prescriptive text...

Available to: EAP

Digital & Direct Marketing

0


Mar
21
LDN

Where’s the Harmony in Data Regulation?

This core-marketing session will delve into the future of data in financial services marketing. In particular, we look at the General Data Protection Regulation. Intended to strengthen and unify data ...

Available to: EAP

Digital & Direct Marketing

0


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