Product & Service Innovation Awards


The importance of innovation in financial services today, and its vital role of engaging and empowering customers, has led to our new awards program – recognising innovation in financial services that delivers tangible benefits to both consumer and provider.

These awards focus on the overall impact that innovation has had on the sector and/or consumer, and whether the innovation achieved or exceeded its objectives and goals.



Entries cover two types of innovation – Momentum (taking an existing product or service and improving it) or Disruption (a step change or brand-new product or service). Your entry can be a combination of both, as often happens in practice.

For these awards, we split the entries by the area of innovation rather than market sector:

  • Customer Interaction and User Experience
  • Customer Service
  • Customer Loyalty
  • Product Development
  • Data Usage and Analytics
  • Mobile or Online Delivery
  • Distribution
  • Payments and claims
  • Transforming the Workforce

There are additional awards for business-to-business and international entries.


Judges’ Special Awards

In addition to the category awards listed above, the judges will have the discretion to make some special awards, including:

  • Best new start-up
  • Best entry by a small company
  • Best entry by a medium-sized company
  • Best overall Momentum innovation
  • Best overall Disruption innovation

Members’ Awards

Members of The Financial Services Forum will also be able to nominate and vote for their Inspirational Innovator of the Year.

Entries for the 2018 awards are now closed. You can view the shortlist here


Product & Service Innovation

Awards 2019

The Financial Services Forum Awards for Product and Service Innovation 2018 are now closed. To receive the entry material for the 2019 Awards, please complete the details below.

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Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)

Innovation Awards Dinner

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Who’s in the running?

View the shortlist for the Product & Service Innovation Awards ......

View 2018 shortlist