Building Your Talent Brand with Content Marketing

Talent brand is one of the greatest tools a business has for attracting new talent. If you want to engage with potential candidates and promote your business as an attractive place to work, you need to utilise content marketing techniques.

Lucas Blake have created the infographic below using insights from LinkedIn in order to provide actionable advice for using content marketing to build your talent brand. The infographic features advice on how businesses can identify their target audience, guidance on creating content, insights on how and where to share that content as well as tips on how to measure the results of these efforts.