As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we would like to ask you for your thoughts on product and service innovation in our industry.
Innovative companies proactively seek to uncover consumer needs, using this knowledge to build and shape new products and services.
Innovation may be on the agenda for your organisation, but are you translating intent into reality?
We're asking for your views on one of two questions:
“How is your organisation introducing innovative products or services that truly uncover consumer needs and drive loyalty and engagement?”
“What role should marketing play in influencing product or service innovation and design?”
Please share some thoughts – in about 120 words – in the discussion box below.
Alternatively, we would like to try some short vox-pops to bring some of the comments to life. If you would like to record your views in a 30-second video, please contact Kate Taylor.
The comments received by Friday 31 March will be considered for an Argent-style article, distributed to all Members via email and published on our website in the Knowledge Centre.
You can find previous Sixty Second articles in the Resources area of the Knowledge Centre.
Many thanks for your help. I hope you have the time to contribute and enjoy the discussion and final article.