Debates

Join topical debates about every aspect of financial services marketing.

Latest Debates

Does your firm have a culture of communication?

Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...

Corporate Communications

0 126 Views


Getting Emotional in Digital Advertising

Why you should focus on the future, but stay creative.

Over the past few years, Programmatic Advertising – that’s digital ads backed by a sprinkling of AI – has shaken up the way brands targe...

Digital & Direct Marketing

1 748 Views


Every Asset Manager has a Story to Tell. What’s Yours?

Engaging financial advisers and intermediaries with great writing.

The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...

Asset Management, Brand Strategy, Digital & Direct Marketing

1 953 Views


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0 1601 Views


Innovative Start-Ups: A Comparison of Metro Bank and Funding Circle

If you were investing in a new financial services business in 2010, would you have chosen to invest in a multichannel bank or a disruptive fintech? Metro Bank and Funding Circle from the UK provide us...

Fintech, Retail Banking

0 1328 Views


The Application of AI in Financial Inclusion

A very important development in financial inclusion is the use of big data and artificial intelligence – specifically machine learning – to make it possible to lend money profitably to otherwise u...

Fintech

0 2001 Views


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