Debates

Join topical debates about every aspect of financial services marketing.

Latest Debates

Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0 14 Views


How Can Add-Ons Drive Insurance Revenues?

What difference can add-ons make to insurance sales? That was the question our latest report, Engine for Growth, looked to answer. And while our research focused on the difference they made to motor i...

General Insurance

0 70 Views


Post Pension-Freedoms: Key Recommendations

AKG’s 2018 Pension Freedoms Paper – Grasping the nettle: Working together to achieve better retirement outcomes – is a wide-ranging paper which looks at the impact of pension freedoms on key mar...

Life & Pensions

0 81 Views


Member Poll: GDPR – A Positive Change

79% of financial marketers consider new data protection regulation as a positive change

In a survey sent to 1,800 members yesterday (22 May 2018), The Financial Services Forum found that most marke...

Digital & Direct Marketing

0 366 Views


Will Digital Transformation Break Consumer Inertia?

Financial technology (fintech) is revolutionising the banking and financial services industry. British fintech firms attracted $1.8 billion in venture capital investment in 2017, up more than 150% com...

Fintech, Retail Banking

0 801 Views


It’s Time the Penny Dropped

Are financial services companies deluding themselves over the strength of their brands?

Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all ...

Brand Strategy

2 1464 Views


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