Annual Members’ Conference: The Future of Financial Services


Mar
27
BT Centre, 81 Newgate Street , London, EC1A 7AJ
09:00 for 09:00 until 14:00
EAPO

2322 Views

Artificial Intelligence is an increasingly integral part of many industries including marketing. Machine learning is driving forward much of the marketing developments in the retail sectors with much of it being adopted in Financial Services.

Using information from diverse datasets is a common use of AI which allows brands to surface and refine recommendations. How is AI being used in search engines, fraud prevention, social media (sentiment analysis leading to product recommendations), ad targeting, speech recognition, customer segmentation, content generation and chatbots? Financial Services has its own particular challenges but AI is being evolving and adopted at a rate that means its imperative marketers understand the opportunities and integrate into their strategic mapping.

 

Speakers include:

Chair: David Smith, Chief Executive, Global Futures & Foresight

Orlando Machado, Global Analytics and Data Science Director, Partner, Aviva Quantum

Hanne Tuomisto-Inch, Senior Industry Head, Finance, Google

Greg Handrick, Partner, Prophet

Rohit Talwar, CEO, Fast Futures

Noel Lyons, Director of Experience Design, Barclays UK

Deirdre McGlashan, Global Chief Digital Officer, MediaCom

David Smith

David Smith

Chief Executive

Global Futures & Foresight

Deirdre McGlashan

Deirdre McGlashan

Global Chief Digital Officer

MediaCom

Greg Handrick

Greg Handrick

Partner

Prophet

Hanne Tuomisto-inch

Hanne Tuomisto-inch

Senior Industry Head, Finance

Google UK Ltd

Noel Lyons

Noel Lyons

Director of Digital Design

Barclays

Orlando Machado

Orlando Machado

Global Director of Customer Analytics and Data Science

Aviva

Rohit Talwar

Rohit Talwar

CEO

Fast Futures



Login to post a comment
Join FSF x FREE TRIAL
MEMBERSHIP