With the growth of multi-asset investment propositions and adviser firms outsourcing portfolio management, is there a future for a single-strategy fund marketing?
How should fund houses adapt to the rise of the wealth management sector? Should asset managers join the trend towards outcome-oriented investing - where funds are manages to a specific target - or move to a capabilities-based approach? Does brand become a more important part of the marketing mix for fund houses - or is it all about education? As the marketplace changes shape, our panel of experts consider the challenges and opportunities facing fund marketers.
Chris Chancellor, Partner, Mackay Williams
Graham Bentley,Managing Director,gbi2 Ltd
Chair: Lawrence Gosling, Editorial Director, Vitesse Media