Is Single-Strategy Fund Marketing Dead?


Jan
18
Prophet, 10 Bedford Street, London, WC2E 9HE
08:30 for 09:00 until 11:00
E

745 Views

Asset Management

With the growth of multi-asset investment propositions and adviser firms outsourcing portfolio management, is there a future for a single-strategy fund marketing?

How should fund houses adapt to the rise of the wealth management sector? Should asset managers join the trend towards outcome-oriented investing - where funds are manages to a specific target - or move to a capabilities-based approach? Does brand become a more important part of the marketing mix for fund houses - or is it all about education? As the marketplace changes shape, our panel of experts consider the challenges and opportunities facing fund marketers.

 

Speakers Include:

Chris Chancellor, Partner, Mackay Williams

Graham Bentley,Managing Director,gbi2 Ltd

Chair: Lawrence Gosling, Editorial Director, Vitesse Media

 

 

 

Chris Chancellor

Chris Chancellor

Partner

Mackay Williams LLP

Graham Bentley

Graham Bentley

Managing Director

gbi2 Ltd

Lawrence Gosling

Lawrence Gosling

Editorial Director

Vitesse Media



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